A view rate pays whoever watched. A commission pays only if somebody went and bought. The second one looks like the same job for different money, and it is not - it rewards the opposite instincts, and the first thing it takes away is volume.
SnapDub is a video production tool. We do not run campaigns, we do not set commissions, and we never handle a payout.
Under a rate per thousand views, a clip that lands with the wrong audience still pays. It is a worse clip than one that lands with the right audience, but the difference is a matter of degree. Under a commission it is the difference between something and nothing.
Three things follow, and they are uncomfortable if you came from view-rate work:
A long recording holds two quite different kinds of good moment. There is the one that plays well to anybody, and there is the one that plays well to somebody who has the problem the product solves. Under a commission you want the second, even when the first is plainly the better clip.
In practice that means going for the passage where the thing is demonstrated, explained or argued for, rather than the passage where somebody says something quotable. It is a narrower target and there are fewer of them in an hour, which is why the output of a commission campaign is usually a handful of clips rather than a batch.
The opening still has to earn the watch, though - a clip nobody finishes sells nothing either. That craft question is on where a clip should start, and it does not change here.
Commission terms vary far more than view rates do, and almost none of it is visible from the outside. Ask, in writing, before you spend an evening:
If a campaign will not put the attribution rule in writing, it is not a campaign worth building for. That is not caution, it is arithmetic: you cannot check work you cannot see.
A commission campaign is somebody's brand on somebody's product, and the things it asks for - a disclosure, a credit, a fixed caption style, no competing logos - have to be on every clip you hand over, not on most of them. Set them once for the campaign and let every clip in the batch inherit them, rather than re-applying them by hand and discovering the gap on clip nine of twelve.
The same applies to the file itself. Export the clean master once and post that everywhere it is allowed to go, rather than pulling your own post back out of one app to push into another, which is the reasoning on posting the same clip in several places.
Sometimes much better and sometimes nothing at all, which is the whole difference. A view rate pays a small amount reliably. A commission pays nothing until a sale happens and then pays a share of a real purchase. The spread is wider in both directions.
Usually fewer than for a view-rate one. The moments that make somebody want a product are rarer in a recording than the moments that simply travel well, and clips that reach the wrong audience earn nothing rather than a little.
Wherever the campaign allows, and that is worth asking before you post rather than after. A bio link, a pinned comment and an on-frame call to action are treated differently by both the brand and the platform.
Assume yes and confirm what wording the brand wants. Disclosure rules come from the advertising regulator where your audience is, not from the marketplace, and the clip is your post.
Rarely well. A clip built to travel and a clip built to sell are usually different cuts of the same recording, which is an argument for cutting the source once and keeping both.
No. SnapDub produces the clips and can publish them to your own accounts. Attribution, approval and payment all happen with the brand or the marketplace.
500 free credits every month, no card required. Set the campaign's requirements up one time and let every clip in the batch carry them.
Start clipping freeCampaign eligibility, approval, attribution and payouts are determined by the campaign provider. SnapDub is a video creation tool - we do not run campaigns, verify submissions, track sales or handle payouts, and we are not affiliated with any campaign marketplace. Commission terms, attribution windows and refund rules differ per campaign and change over time; the brief is the only authority.
Not sure which model a campaign uses? Compare them on the clipping platforms. New to all of this? Start with how clipping campaigns work.