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What does that rate actually come to

Campaign briefs pay per thousand views, usually with a cap on any one clip. That is easy arithmetic and almost nobody does it before they start, which is how people end up cutting forty clips for a number they would not have accepted up front. Put your brief's own figures in below. Nothing here is a prediction: every number is yours.

Rate per 1,000 views, from the brief
Views a clip of yours typically gets
Clips you submit
Cap per clip, if the brief has one
at those numbers, before the campaign's own rules

a clip

To reach at that rate you need .

Three reasons the arithmetic overstates it

None of that makes the arithmetic useless. It makes it a ceiling rather than a forecast, and a ceiling is exactly the thing worth knowing before you commit an evening to cutting.

The number that moves most

Drag the sliders and watch which one changes the total fastest. It is not the rate - rates across briefs vary far less than people expect. It is the number of clips, because every clip is a separate sample with its own chance of being the one that travels.

Which turns the question into a practical one: where do forty clips come from. One long recording is the usual answer, and how many clips one video gives you does that arithmetic the same way this page does the payout one. How clipping campaigns work covers the rest of the trade - what the brief is asking for and who decides what gets approved.

SnapDub exists for that half of it: a recording in, a run of finished vertical clips out, each already captioned and framed. Whether a campaign approves them, and what it pays, stays entirely with the campaign.

The submissions have to exist

Turn one recording into a stack of clips

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About this tool

Questions about clipping pay

How much do clipping campaigns pay per 1,000 views?

It is set by each campaign and published in its brief, and it varies widely between them. We do not quote a typical rate, because any figure would be read as a promise - take the number from the brief in front of you and put it in above.

What is a cap per clip?

A ceiling on what any single submission is worth, whatever it does. A brief paying per thousand views with a cap of 100 pays 100 for a clip that would otherwise have been worth 400. It is the most commonly missed line in a brief.

Why is the amount I was paid lower than I calculated?

Usually one of three things: a cap on the clip, a campaign budget that ran out before your submission was counted, or verified views that came in lower than the number shown in the app. All three are the campaign's rules, not the platform's.

Do views on every platform count?

Only the ones the brief names. Many campaigns accept one or two platforms and ignore the rest, and some require the account to be public and the post to stay up for a minimum period.

Is it better to make one great clip or many decent ones?

Where there is a cap, many. The cap limits what any single clip can return, while each additional clip is a separate chance at reach. Without a cap the answer is less clear-cut, but the volume argument still holds because reach per clip is so uneven.

Does this calculator send my numbers anywhere?

No. It is arithmetic done in the page. Nothing you type is transmitted or stored.

Rates, caps, approval, view verification and payouts are set and decided by the campaign provider. SnapDub is a video creation tool - we do not run campaigns, verify submissions or handle payouts, and we are not affiliated with any campaign marketplace. Every figure on this page is one you entered yourself.