Questions people ask before they ever shop for a tool. Each guide answers one of them with what the platforms actually say and what we see in real clips.
What the feeds measure, and why a good clip can still stall.
A clip with 200 views was not punished. What the feeds measure, and the one thing worth changing first.
Which moment of a two-hour recording is worth cutting, and what never travels however it is edited.
Virality is a power law: most clips fail by design and a few carry everything.
A view is the feed's decision, a follow is a person's. What has to happen in between.
How to tell where a trend is on its curve, and whether you can still be in it.
The first second, the length, the captions and the frame.
A hook is a moment you cut to, not a line you write. How to find the one already in the recording.
What each platform allows, and what ending too early or too late costs you.
Most short video is watched without sound, so the captions are the video.
The four ways an automatic vertical crop fails, and a two-minute test you can run on any tool.
Original audio, a trending sound or licensed music: what each does to reach, and the risk of a claim.
One clip on several feeds, a second try, and the watermark question.
No platform penalises a clip that exists elsewhere. What does cost reach is a re-exported file.
When a second try is worth it, what has to change first, and how to do it cleanly.
Two different things get called a watermark, and only one of them is pushed down.
Paste a long video and SnapDub cuts it into vertical, captioned clips you can compare against everything above.